Wednesday 20 February 2013

Contemporary Fashion Trends

2013 Contemporary Fashion Trends:

I have started to look at 2013 fashion trends that link with Myrtles style. The reason I am doing this is because the character I am recreating is going to be a contemporary version, and how I see her not necessarily how she is described and portrayed in other film and novel editions.

Valentino - Spring/Summer 2013
Isabele Marant - Spring/Summer 2013
Erdem - Autumn/Winter 2013/14
Moschino Cheap & Chic - Autumn/Winter 2013/14
Glambattista Valli - Autumn/Winter 2012/13

 I have chosen the styles above because when first looking at them I instantly thought of Myrtle. Her style is quite quirky compared to the other women, always wearing the more vibrant 'vulgar' colours and garish patterns. She tries hard to look like a fashionable woman but generally gets it wrong. The idea of them being long but not quite fitted also represent her characters fashion. The accessories of feathers and fur also reminded me of her because she would wear these as she is a flapper girl. I think these contemporary styles represent her quite well, but they would obviously need to be made more casual because they are far to glammed up for her at the moment! They would also need to be accompanied by a head wrap as well!

 1920's Fall 2012:

Fall 2012 had the inspiration of 1920's hit their catwalks. . If you have a mental picture that entails a fringed dress, feather boa, bobbed haircut and cigarette holder, forget it entirely. Unless you’re styling for a costume party, that’s not what this is about.Instead, what we saw on the runways, was a range of elements of 1920s fashion, subtly worked through collections in modern ways. 


Flapper Dresses:


While most collections steered clear of the cliche flapper dress, it wasn’t gone entirely. The thing for fall though, is not to wear it as described above. A beaded or fringed drop-waist dress can easily be modernised by your shoes and accessories.
Issa London presented one of the most obvious interpretations, though elsewhere – such as at Ralph Lauren and Jil Sander – the simple satin chemise sufficed as a modern update on 20s flapper dressing.

Flapper Dresses at Issa, F/W ’12

 1920's Coats:

Here’s the real winner for fall/winter 2012: the 1920s inspired coat cut. Not only is this a more practical way to indulge in a revival of the era, it’s also the freshest. Imagine outerwear in the 1920s and you’ll imagine something that swathes or sheaths rather than hugs the wearer. Oversized coats in shapeless or cocoon cuts, soft and luxurious, the kind that can be wrapped around the torso or left wide and open.
Jil Sander’s takes on these sat somewhere between the opulence of the 1920s and the refined elegance of the 1950s, but either way they felt decidedly modern at the same time. Daks presented some floor-length versions, and Max Mara’s cream coloured take was slim cut enough to hint at the era without copying it too closely.

Oversized coats at Max Mara and Jil Sander, F/W ’12


Boohoo Embellished Shift Dress 2013

Boohoo Sequined Shift Dress

Both the shift dresses above were found on www.boohoo.com - the affordable fashion website. The dresses caught my eye as appropriate fashion trends for my character because the shape is a classic 1920s style. The loose fitted, knee length dress is floaty with a dipped hem which is a classic flapper dress style. 





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